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About the Bateman Competition
The PRSSA Bateman Case Study Competition is hosted annually and is open to all college PRSSA chapters. As apart of my public relations capstone course, I was one of five team members who participated in the Bateman competition representing Temple University.
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The Bateman competition required my teammates and I to develop, implement, and evaluate a full public relations campaign over the course of four months. Following the conclusion of the campaign, we compiled a report (see right) to submit as our competition entry.
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Overall, we received honorable mention, placing 11th out of 51 teams who entered the competition nationally. Throughout this campaign, I was able to spearhead the brand design and personality as well as manage the campaign's social media page.